Is it still news when a vendor announces a generative AI offering? Probably not, but Zeta Global does make some exceptionally broad promises about using it for pretty much every marketing role from business analyst and media strategist to campaign manager and retail merchandiser. So far, their tool only delivers marketing strategy recommendations but the more exciting features are on their roadmap.

Klarna is best known as a Buy Now Pay Later service, but its presence on retailer websites opens other opportunities. One is a retail media network, which it has just enhanced with a self-service ad buying platform. The company has also added an AI-powered personalized shopping feed, prefilled listings for second-hand marketplaces, and customized storefronts for creators.

Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.