Is it still news when a vendor announces a generative AI offering? Probably not, but Zeta Global does make some exceptionally broad promises about using it for pretty much every marketing role from business analyst and media strategist to campaign manager and retail merchandiser. So far, their tool only delivers marketing strategy recommendations but the more exciting features are on their roadmap.
Advertisers have grown more worried about cookie loss since last year (45% vs 38%), while fewer publishers are “very concerned” (14% from 25%). according to this DoubleVerify survey. Around 48% of both groups felt that first-party data will become more important, while around 23% expected a unified ID to replace cookie-based solutions.
Lots of retail-related news today, Dear Reader, Streaming TV leader Roku has partnered with grocery ordering and delivery service Instacart to help marketers measure the impact of their TV ads. The only cookies involved here are the delicious kind you can eat.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.