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Data Quality Problems Nearly Doubled Last Year: Monte Carlo Data Report

The data managers interviewed for Monte Carlo weren’t quite so self-pitying, but they did see lots of problems: downtime lost to data problems is up 86% year over year, time to resolve data incidents rose 66%, and – insult to injury – 74% said most data problems are identified first by business stakeholders, up from 47% last year.  The size of the task is daunting: 27% of companies manage more than 100 tables in their data warehouse, lake, or lakehouse.

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IT Managers Feel Unappreciated: StreamSets Survey

May 9, 2023

AI should eventually help IT teams manage data more smoothly, but right now they are one pack of unhappy campers: as this report from StreamSets puts it, “69% are frustrated non-data experts think you can click a button and data magically appears” and “59% say line of business owners are ‘blissfully unaware’ of how hard it is for IT to deliver data”.  In a companion report, 95% say line of business teams creating their own datasets creates problems including inaccurate data, non-compliant use, data breaches, and new data silos.

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Amazon can fix that – just sign with your HIPAA rights, here

May 9, 2023

What’s a little privacy between friends? Amazon has just launched Amazon Clinic, a new service that for a low price provides text access to company partner clinicians who can prescribe medication. Only thing is, the registration form is a bit of a switch from standard US health protocol in that rather than telling you federal Health Insurance Portability and Accountability Act (HIPAA) rules will be followed, it asks permission to waive those rights so your data can be used and shared.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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