Facebook is being required by the EU to offer its users consent for behavioral ad targeting. The change comes after regulators decided that consent is the only acceptable basis for targeting based on consumer data. UK Information Commissioner’s Office (ICO) wants to know why Facebook won’t afford the same privacy options to those in the UK and elsewhere.
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Social media management platform Sprout Social is buying Tagger Media, an influencer marketing and social intelligence vendor, for $140 million. Tagger was founded in 2015 and had raised $23.5 million.
Scan your eyeball, secure your identity everywhere in one easy step. Too good to be true? Well, WorldCoin, courtesy of Sam Altman, who gave us OpenAI and ChatGPT, may best be approached with caution and some skepticism. While 2 million users have forged ahead to be in his “real human database,” to prove via an eye-scan they are in fact individual people not bots or digital impersonators; an incident in Kenya may give pause. That's because police there confiscated WorldCoin data over concern about the company.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.