A recent survey from tech research firm, Telsyte, found as of June that a fifth of Australia’s population, or 5.5 million people have used generative AI systems, which dwarfs the 2.5 million that had adopted Neflix when it launched. OpenAI ChatGPT was the most popular AI app, used by 71%, with Snapchat’s My AI second, but with only 15% users.
Following the pilot of Virgin Australia’s program that began in May, guests in two thirds of the country now will be able to track status of their checked baggage using Virgin Australia’s app. This is a part of a more than $400M (USD $255,640,000) investment in digital innovation, technology and customer experience and provides the airline’s passengers the ability to self-manage their bookings end-to-end in cases of travel disruption.
iPrice Group (iPrice), the Malaysia-based ecommerce technology platform, has launched its platform in Australia. The launch of iPrice.au marks the first significant expansion beyond Southeast Asia and comes four months after Indonesian tech unicorn Bukalapak acquired iPrice.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.