New York is making it harder for advertisers to use geofencing tactics when near healthcare facilities, in an effort to protect the privacy of people using those facilities. Geofencing allows tracking within a particular geographic area. In this case, corporations are prohibited from creating a geofence within 1,850 feet of a hospital or health facility.
What a difference three years makes. IBM, which in 2020 told Congress it would stop offering “general purpose” facial recognition in response to concerns about resulting racial profiling, has just signed a $69.8 million contract with the UK to develop a national biometrics platform. The purpose is to provide facial recognition capability to government immigration and law enforcement – but IBM stated this is not in conflict the 2020 promises because it won’t be used for public surveillance.
Uganda is pressuring business, government, legal, health, and financial organizations to register with its Personal Data Protection Office (PDPO) to comply with requirements of its data protection law. This follows a major breach last year which impacted its stock market’s data storage due to problems with its data management system.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.