Galgo, the Chilean fintech founded as Migrante in 2018, has raised US $40 million to further expand in Chile, Peru, Colombia, and Mexico, The company plans special emphasis Columbia and Mexico, which they expect to be leaders for short and mid-term growth. Galgo provides credits to guarantee car and motorcycle leasing as well as professional title validation to foreigners.
App marketing platform InMobi has launched Addressability Gradient, which helps advertisers pick the right customer identity option for each different. I couldn’t find any details but the idea seems to be a toolkit of techniques ranging from ID-based targeting to, um, non-ID-based targeting. Presumably it reduces confusion rather than increasing it.
Wizeline, an AI-native digital services provider specializing in modern, scalable products and platforms, announced the development of new generative AI services as part of its Intelligence Everywhere offering in partnership with Google Cloud. This partnership complements Wizeline’s generative AI strategy with new solutions and experiences built on Google Cloud technologies, helping clients accelerate the adoption of AI-native capabilities.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.