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Generative AI Isn’t So Smart After All: Study

The threat that large language models will reach human levels of performance on common tasks is overblown, according to research co-authored by Meta’s top AI scientist Yann LeCunn.  A new benchmark of real-world problems found that humans succeeded at 92% while ChatGPT-4 with plug-ins solved only 15%.  A cynic would note that Meta has a strong interest in reducing pressure for AI regulation, and that other experts have argued the debate over human-like performance is a distraction from concrete problems that AI poses today.

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Social Media Shopping Gains Ground: Influencer Factory Survey

November 30, 2023

Shopping on social media has had mixed success but this report from The Influencer Marketing Factory finds it’s making steady progress.  Nearly half (43.4%) of consumers surveyed had bought at least one product through a social app in the past year.  Still, many more would rather buy on an ecommerce platform (62%) than through social (22%), with trust in the social apps standing as the most important obstacle.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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