Social Media Shopping Gains Ground: Influencer Factory Survey
Shopping on social media has had mixed success but this report from The Influencer Marketing Factory finds it’s making steady progress. Nearly half (43.4%) of consumers surveyed had bought at least one product through a social app in the past year. Still, many more would rather buy on an ecommerce platform (62%) than through social (22%), with trust in the social apps standing as the most important obstacle.