Social Media Shopping Gains Ground: Influencer Factory Survey

Shopping on social media has had mixed success but this report from The Influencer Marketing Factory finds it’s making steady progress.  Nearly half (43.4%) of consumers surveyed had bought at least one product through a social app in the past year.  Still, many more would rather buy on an ecommerce platform (62%) than through social (22%), with trust in the social apps standing as the most important obstacle.

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Generative AI Isn’t So Smart After All: Study

November 30, 2023

The threat that large language models will reach human levels of performance on common tasks is overblown, according to research co-authored by Meta’s top AI scientist Yann LeCunn.  A new benchmark of real-world problems found that humans succeeded at 92% while ChatGPT-4 with plug-ins solved only 15%.  A cynic would note that Meta has a strong interest in reducing pressure for AI regulation, and that other experts have argued the debate over human-like performance is a distraction from concrete problems that AI poses today.

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Australia’s Taguchi gets a US patent for its digital marketing technology

November 30, 2023

Taguchi Marketing Pty Ltd has been given a patent for its cutting-edge content delivery automation system, which deploys AI to review digital marketing campaigns in real time and adjusts them to be able to reach customers better. The software uses an algorithm to review components (ie headline, image, body copy) of a campaign and adapt it until it finds a better way to serve customers.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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