Nigerian online grocery startup Pricepally has secured $1.3 million in seed funding to expand its operations. Backers include returning investor Samurai Incubate and new investors SOSV, ELEA, Hi2 Global, and Chui Ventures.
Uncover aims to utilize this new funding to expand its teams in product development, sales, and growth further to establish itself in the thriving Brazilian market for Software as a Service (SaaS) focused on Marketing Mix Modeling. Uncover is a B2B SaaS used by advertisers nationwide to enhance the efficiency and accuracy of the results generated by their media investments. The startup has revolutionized how return on investment (ROI) is measured by automating marketing data integration.
Cameroonian health startup Waspito has secured a $2.5 million seed extension from DP World through Newtown Partners, Saviu Ventures, AAIC Investment, Axian Ventures, and CFAO’s Health54 to spur its growth in the Francophone region.
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.