Google has agreed to pay a $700 million fine to settle the multi-state lawsuit related to its app store payment processing system.  The figure includes $630 million to be paid to up to 102 million U.S. consumers to compensate for higher prices caused by Google’s approach.  Google still faces other anti-trust actions, notably the federal case still underway in Washington, DC.

It may take a while for BigTech to realize that global regulators are not as deferential as they used to be.  Adobe just learned that the hard way – with a tuition of $1 billion in termination fees – when it agreed with Figma to abandon their proposed merger.  “Thousands of hours spent with regulators around the world” couldn’t convince authorities that their product design products are not competitive, and never could be.

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.