More than 280 million email accounts have been breached since 2020, according to a report from Surfshark, which analyzed them by country, and this is thought to have caused many consumers to change their email addresses. The US was affected most by breaches, followed by India, Russia and Indonesia.
The three governing bodies of the EU have reached initial agreement on the Artificial Intelligence Act (AI Act), which it is hoped will set a global standard for AI controls in the same way GDPR has done for privacy legislation. However there are concerns that because the current draft is a compromise between stricter, consumer-focused versions favored by the European Parliament and European Commission and the more lenient, industry-friendly terms favored by the European Council, that exemptions included have rendered it less effective.
The Children’s Online Privacy Protection Act (COPPA) may soon get changed if the US Federal Trade Commission (FTC) has its way. It’s been a decade since COPPA was last changed, and now the FTC is soliciting public comments about their proposed changes which include stricter parental consent, guardrails around ed tech engagement, and limiting data retention.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.