More than 280 million email accounts have been breached since 2020, according to a report from Surfshark, which analyzed them by country, and this is thought to have caused many consumers to change their email addresses. The US was affected most by breaches, followed by India, Russia and Indonesia.
The three governing bodies of the EU have reached initial agreement on the Artificial Intelligence Act (AI Act), which it is hoped will set a global standard for AI controls in the same way GDPR has done for privacy legislation. However there are concerns that because the current draft is a compromise between stricter, consumer-focused versions favored by the European Parliament and European Commission and the more lenient, industry-friendly terms favored by the European Council, that exemptions included have rendered it less effective.
The Children’s Online Privacy Protection Act (COPPA) may soon get changed if the US Federal Trade Commission (FTC) has its way. It’s been a decade since COPPA was last changed, and now the FTC is soliciting public comments about their proposed changes which include stricter parental consent, guardrails around ed tech engagement, and limiting data retention.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.