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IT’S THE LAW (01/02/2024)

The three governing bodies of the EU have reached initial agreement on the Artificial Intelligence Act (AI Act), which it is hoped will set a global standard for AI controls in the same way GDPR has done for privacy legislation. However there are concerns that because the current draft is a compromise between stricter, consumer-focused versions favored by the European Parliament and European Commission and the more lenient, industry-friendly terms favored by the European Council, that exemptions included have rendered it less effective.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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