The province of Ontario announced fines for healthcare providers who violate its Personal Health Information Protection Act (PHIPA). Individuals could be fined up to $50,000, and organizations could pay a maximum of $500,000 for violations. This will be enforced against entities that look to contravene the law, but not in cases of breach or when errors are unintentional.
Colorado’s Attorney General is reminding online ad companies that by July, companies will be expected to honor universal opt-out requests from Colorado residents. This goes along with approval by state officials of the Global Privacy Control tool, which is a mechanism to allow users to quickly and easily, universally opt out.
All those headlines about multi-million privacy fines for Google, Amazon, Apple, Meta and Microsoft imply they should have an impact, but to companies whose annual revenues far exceed many countries’ GDPs, they’re not much. Even worse, Big Tech isn’t obligated to pay on time – unlike what’s expected from their own customers – us.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.