Uncovered a breach? The US Security and Exchange Commission is expecting your call. Their new 96-hour-reporting-window regulation has gone into effect, and companies must take care to comply. This is designed to protect investor interests and in response to increased consumer expectations for quick action, accountability and transparency when breaches take place.
More than 80% of consumers say that it’s important that content surrounding advertising be appropriate, according to new research from Integral Ad Science (IAS). Seventy-five percent feel “less favorable” to brands that advertise on sites that spread misinformation. Some pretty big sites could come under a broad reading of spreading disinformation.
Italy’s Data Protection Authority (DPA) announced it found evidence of data privacy violations by OpenAI, maker of ChatGPT due to mass collection of data used to train the algorithm. OpenAI has 30 days to respond in its defense. The stakes are high, since fines for companies that break GDPR rules can be up to 4% of the company’s global turnover. This follows an earlier ban of ChatGPT in Italy last spring, which was subsequently lifted.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.