Australian Greens and Coalition groups want amendments to the Digital ID Bill that would put checks on law enforcement access and protect against racial bias. The bill, which includes restrictions for banning of data profiling and collection of data on sexual orientation and race, is designed to add business and personal protections to The Privacy Act.
How many friends do you share your tax return with? Just guessing not a lot – but despite that, US company TurboTax thinks you’ll be happy to share them with the world at large if they ask nicely. And they do – despite the fact your tax return is otherwise privacy-protected by law. What’s the benefit? Revenue for them and other tax services that offer the same, at minimum enabling ad-targeting – and beyond that, just imagine the possibilities of full financial disclosure.
While transparency is touted as the “best” word for businesses to use to assure customers their privacy is being carefully tended to, customers would do well to look to a business’s privacy policy for the real truth about the relationship. A report from Australia’s Consumer Policy Research Centre and the University of New South Wales shows where the pitfalls are. A key problem for survey participants was they didn’t understand much of the policy terminology often used, including ‘pseudonymised information’ (81%), a ‘hashed email address’ (74%), or an ‘advertising ID’... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.