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TurboTax politely invites your ok for financial exposure

How many friends do you share your tax return with? Just guessing not a lot – but despite that, US company TurboTax thinks you’ll be happy to share them with the world at large if they ask nicely. And they do – despite the fact your tax return is otherwise privacy-protected by law.

What’s the benefit? Revenue for them and other tax services that offer the same, at minimum enabling ad-targeting – and beyond that, just imagine the possibilities of full financial disclosure.

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LiveRamp flagged for extensive privacy violations to UK, French regulators

March 5, 2024

LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.

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