LiveRamp is the subject of a 61-page report by Vienna’s Cracked Labs research institute, which claims the company operates mass identity surveillance. The report submitted to UK & French, claims LiveRamp, which houses information on 700 million global consumers, facilitates identity trading with third parties via its proprietary RampID, which is used by customers to exchange data with 500+ third parties. Problem is tRampIDs, despite being pseudonymized, track information and learn about individuals over time, which means third parties can cross-match data to identify and advertise to individuals.

Australian Greens and Coalition groups want amendments to the Digital ID Bill that would put checks on law enforcement access and protect against racial bias. The bill, which includes restrictions for banning of data profiling and collection of data on sexual orientation and race, is designed to add business and personal protections to The Privacy Act.