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Google Fined €250 Million in France for Unauthorized Content Use

The French national competition authority, Autorité de la Concurrence, has fined Alphabet Inc., Google LLC, Google Ireland Ltd and Google France a total of  €250 million ($271 million) for failure to comply with a 2022 decision governing use of Web content to train its Bard AI foundational language model.  Among the infringements, Google used content from press agencies and publishers without notifying them. Google also failed to offer a way for agencies and publishers to opt out having their content used by Bard without affecting the availability of their content on other Google services.

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Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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