Seventy-six percent of high-growth B2B and B2C startups have designated AI teams with moderate-growth startups close behind (72%). Startups are adopting AI across a wide range of processes, from internal emails to product development, go-to-market, operations and customer service. HubSpot for Startups interviewed over 1,000 early stage startup founders.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.