Seventy-six percent of high-growth B2B and B2C startups have designated AI teams with moderate-growth startups close behind (72%). Startups are adopting AI across a wide range of processes, from internal emails to product development, go-to-market, operations and customer service. HubSpot for Startups interviewed over 1,000 early stage startup founders.
The United States may not lead the world in health (we’re 34th), happiness (23rd), or per capital GDP (eighth), but when it comes to advertising, we’re still Number One. In fact, Dentsu estimates that U.S. ad spend will reach $940 per person in 2024, far ahead of second place United Kingdom (a mere $643) and almost seven times the global average of $139. How great is that?
Charmingly named Project Ghostbusters, Facebook (Meta) apparently went to great trouble to spy on competitors, including Snapchat, Amazon and YouTube for user data. This revealed in unsealed documents in California federal court, was done to gain competitive advantage and understand how users behaved on other sites – and was supported by Meta executives including CEO Mark Zuckerberg. It was done by intercepting and decrypting network traffic between user devices and company servers.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)