When considering data care, it’s wise to check what those in the know do. Ghostery’s survey of 2,000 American consumers indicates many are lagging behind those with advertising, programming and cybersecurity expertise. So, while 52% surveyed used an adblocker, numbers for those with experience in the field went up to more than 75%. This carried over to concerns about health data and data being gathered for political reasons.
The Cybersecurity Administration of China (CAC), has published the Provisions on Promoting and Regulating the Cross-border Flow of Data (New Provisions), which eases up on select requirements for data controllers. This follows concerns that had been raised about viability of data controllers adhering to the CAC’s previous outline of obligations, so companies doing cross-border business should review changes for applicability.
The US Federal Trade Commission (FTC) denied an application that proposed using facial recognition to ensure a person granting approval for children to use websites covered by the Children’s Online Privacy Protection Act (COPPA) is an adult. The agency will continue to consider age verification technology options to address this issue.
Despite using 4+ audience management systems on average, 85% of media companies don’t feel they have the technology they need to reach their goals, according to this study from audience marketing platform Omeda. Top challenges are converting unknown visitors (60%) and disconnected workflows (52%). To close the gaps, 25% plan a CDP investment, which is more than personalization (22%), campaign management (18%) or data governance (7%) but less than marketing automation (45%), data visualization/performance/reporting (33%), database/data warehouse (33%) and AI and machine learning (29%).