Tech giants like Meta and Google may be increasingly skittish about news publishing, but spunky little Yahoo (a phrase we never thought we’d see) is jumping into the fray with the acquisition of news curation platform Artifact. The personalized news feeds adjust to users’ interests over time. As part of Yahoo, Artifact will deliver curated news to millions of users globally.
Who says martech funding is dead? Social reviews and commerce platform Flip just raised an impressive $144 million Series C, bringing total funding to $238.8 million. Flip will also adapt AXON ad targeting technology from AppLovin, which provided $50 million of the new round.
Are marketers paying too much attention to technology? Well, they did tell Survey Monkey that “access to tools and resources” ranks as their top important success factor (44%), ahead of data and insights (43%), culture (41%) decision-making autonomy (39%), efficiency (39%) and stakeholder buy-in (33%). “Changes in tools and software” rose from fifth place to second in their list of challenges (49%), nearly tied with increasing performance expectations (50%) and strategy changes (48%). Still, their top goal was more personalized marketing (55%)..
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.