Retail media buyers can now target ads based on banking transactions of 80 million Chase Bank customers. Nothing creepy about that. The launch of Chase Media Solutions follows Chase’s 2022 acquisition and integration of Figg, the card-linked marketing platform.
Amazon is set to abandon its experiment with checkout-free grocery stores. Apparently automated, the process actually required more than 1,000 remote “cashiers” in India to monitor video of checkouts. This was followed by reports that AWS plans to eliminate hundreds of positions both in its physical stores and across its sales, marketing and global services divisions.
Who says martech funding is dead? Social reviews and commerce platform Flip just raised an impressive $144 million Series C, bringing total funding to $238.8 million. Flip will also adapt AXON ad targeting technology from AppLovin, which provided $50 million of the new round.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.