Maybe you want to buy stuff while watching TV, and maybe you don’t. Shopsense hopes you and lots of other folks do, since they’ve just released Shopsense AI, which makes content shoppable with broadcast and streaming networks’ own apps and ecommerce sites. Catalog-style ads will appear on users’ mobile devices, not the TV shows themselves.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.
Ecommerce giant Amazon – perhaps you’ve heard of them? – also wants you shop on an app that’s synchronized with your TV viewing. Their approach is the new Amazon Live channel, which provides an app linked to shopping programs on Prime Video or Amazon FreeVee. Research from LG Ad Solutions shows that 45% of connected TV viewers already shop online while watching.
Salesforce’s Data Cloud CDP will provide customer and enterprise data to power real-time Einstein Personalization across its full suite of marketing, commerce, and service offerings, the company announced today. Data Cloud will also support new AI copilots for marketing and commerce, set for launch this summer. A new Data Cloud for Commerce will bring inventory, product and customer data together.