GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.
SAS has stepped up its “trustworthy AI” products and services by offering “model cards,” described as “nutrition labels” for select large language models. They will serve stakeholders across the business by automatically evaluating LLMs for accuracy, fairness and performance decay. SAS also launched an AI Governance Advisory group to advise customers on governance in the context of their own businesses.
Maybe you want to buy stuff while watching TV, and maybe you don’t. Shopsense hopes you and lots of other folks do, since they’ve just released Shopsense AI, which makes content shoppable with broadcast and streaming networks’ own apps and ecommerce sites. Catalog-style ads will appear on users’ mobile devices, not the TV shows themselves.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.