Amazon has extended its social commerce tentacles to TikTok and Pinterest ads, enabling users to make Amazon purchases without leaving the apps. Users have to link their Amazon account to their app profile and Amazon keeps all the resulting data. Walmart already partners with TikTok on shoppable live streams.
“Distraction Control” is a feature Apple is rolling out for the iOS 18 Safari browser with no fanfare at all. Now available in iOS 18 developer beta, it will allow users to selectively and persistently block website features they find, well, distracting. That includes pop-up forms, banners, sign-in windows and, the one that’s sparking concern, ads.
Only 13% of companies restrict the corporate data that can be used in AI models and over 30% have no restrictions at all on users, apps or data, according to this Komprise survey of 300 global enterprise IT leaders. Nearly one-third (32%) are building proprietary learning models. In part it’s a staffing problem: 60% say they need more staff skilled in security, compliance and sensitive data.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.