Conversation automation provider Conversica has announced upgrades to Conversica Chat. One key feature will allow users to customize Conversica’s out-of-the-box AI conversations to better address individual recipients and reflect brand alignment. The move puts genAI in the hands of the user rather than compelling them to rely entirely on black-box AI.
Days after a federal appellate court said that a class action on behalf of all U.S. advertisers against Facebook and Instagram could proceed, Meta announced that it would appeal the decision to the Supreme Court. The class action alleges that Meta defrauded advertisers by inflating user engagement metrics. The class is open to U.S. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads after August 15, 2014.
The number of consumers likely to buy products directly from social channels increased 30% between Q1 and Q2 this year according to the quarterly survey of 1,000 consumers by Amazon seller software vendor JungleScout. Facebook is preferred by Baby Boomers, Millennials and Gen X for purchases, while Gen Z embraces TikTok. Social advertising still lags just behind search advertising in terms of influence.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.