Nigeria’s Federal Ministry of Youth Development and the Nigeria Data Protection Commission (NDPC) have signed an agreement to train and certify 5,000 young people as data protection professionals. Good idea – any other takers?
California’s governor just signed the Protecting Our Kids from Social Media Addiction Act, making it illegal for online services and apps to knowingly provide an “addictive feed” to a minor. What is an addictive feed? It can be when a website, online service, or app shares multiple pieces of media-generated or user-shared information that’s then provided to a user to persuade them. It may be based on information they’ve given, or gathered surreptitiously from their device, but will not be allowed, unless specific conditions are met, or consent is given.
AT&T also agreed to boost its data governance practice to keep closer watch on its suppliers.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.