Marketing executives have responsibilities beyond marketing, according to a survey of 100 by McKinsey. Advertising (93%), consumer insights (78%) and PR/comms (64%) are among their additional roles. Only 25% feel their organizations can handle this expansion.
The new version of Pega’s platform extends its GenAI Coach, an AI-powered copilot, across all Pega applications. Pega also announced new integrations with data warehouses including Snowflake and email monitoring and optimization within the Pega Decision Hub. Pega has added Amazon Bedrock and Vertex AI to OpenAI as sources for its large language model.
Around three-quarters of advertisers, adtech businesses and publishers have embraced a cookieless future according to an international survey of 200 in the industry by ID5. Around the same number are refusing to rethink as a result of Google’s pivot away from (itself) deprecating cookies. Most attributed Google’s pivot to Privacy Sandbox criticisms (63%) while almost as many cited the investigation by the U.K.’s Competition and Markets Authority.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.