In tacit acknowledgement that low-price Asian marketplaces like Temu and Shein present a competitive challenge, Amazon is launching Haul, an ultra-low price section of its ecommerce site. Haul, featuring fashion, home, lifestyle, electronics, etc, will price products at $20 or under, likely sourced from China. Downside: longer delivery times.
While the U.S. Federal Election Commission is famously toothless in its attempts to enforce standards for political advertising, agencies elsewhere have considerable bite. In response to disclosure rules aimed at avoiding election interference and deception, Google has announced it will stop serving political ads in the European Union starting next year. It had already dropped political ads in Canada, France, and Brazil.
Rather than AI taking jobs away, it looks like marketers will need AI skills to get jobs. Ninety-four percent of marketing leaders say AI skills will be critical in next year’s hiring decisions, according to a report from Invoca. At least 90% will invest more in AI next year, will have budget allocations for AI and expect AI to have a positive impact on their organizations.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.