Customer engagement platform MessageGears will partner with content localization and translation platform Smartling to streamline email translation and localization for 450+ languages. The workflow is automated but actual translations are still done by (machine-assisted) humans.
A new study from the Association of National Advertisers has uncovered a notable shift in programmatic spending from public marketplaces (where inventory is open to all) to private marketplaces (high quality placements for select advertisers). It’s a straight reversal from 59% public in 2023 to 59% private in 2024. Ad spend efficiency has also increased with 43.9% of ads reaching consumers, a 7.9% improvement.
Utiq lets consumers manage consent on a website-by-website basis, drawing on internet connections provided by major European telcos. This lets it provide a cookie-free, privacy-safe customer ID that covers many more people than IDs based on email address. They just partnered with data provider All Eyes On Screens to improve addressability and provide real-time audience insights for TV advertisers in Germany.
Snowflake-oriented CDP Simon Data was warehouse-centric before “composable CDP” became a thing. They’ve now continued at the cutting edge of the industry by renaming themselves Simon AI and adding a slew of AI features for personalization and agent-based workflows.