In Brief: Canada’s privacy regulator wants to know how X is using citizens’ data to train AI models and has opened an investigation pursuant to a complaint
This comes as Musk’s xAI introduced Grok-3, the latest iteration of its chatbot.
This comes as Musk’s xAI introduced Grok-3, the latest iteration of its chatbot.
The UK Information Commissioner’s Office (ICO) is investigating TikTok, Reddit and Imgur to find out whether UK teen and children’s data is being suitably protected. This is part of ongoing investigation into how individual social media and video sharing platforms handle youth data and has resulted in specific changes at X, SendIt, Viber among others, to location data tracking, data sharing, and ad targeting practices.
The state’s proposition is that businesses that track geolocation of individuals for fleet management, sales, or logistics should face new restrictions to how they collect and use of geolocation data.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.