After years of optimizing their websites for traditional search engines, marketers are scrambling to retain visibility in genAI search results. SEO veteran Conductor is stepping forward to help with Conductor AI, a content copilot that identifies content gaps and scores content for discoverability by genAI engines.
It was literally just yesterday that WPP Media launched “the industry’s first Large Marketing Model” trained on “trillions of signals across more than 350 partners” to “continuously optimize audience segmentation, creative development, and media activation”. Today MiQ is offering MiQ Sigma, which “connects over 700 trillion signals across 300 diverse data feeds” to train models that allow programmatic ad buyers to “generate personas, build audiences, and create campaigns.” So now there are two.
CDP Treasure Data is launching five new agentic AI suites for marketing, CX and customer service. Service AI Suite will support B2B sales teams and field service agents; Engagement AI Suite will support timely interactions with customers; Paid Media AI Suite will drive campaign performance; Creative AI Suite will develop personalized content; Personalization AI Suite will deliver content based on contextual data. Treasure Data also announced a Migration Agent to help customers move from legacy CDPs to Treasure Data.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.