CDP ActionIQ has launched its next-generation data engine, modestly named InfiniteCompute. It promises near-instant adjustment to workloads from multiple users, delivering responses in minutes at any scale. Unneeded resources are released when workloads are lower, avoiding unnecessary expense.
Two major trends in the CDP industry have been emergence of industry specialists and of CDPs built into operational platforms. Right on cue, ticketing platform TicketIQ has launched FanIQ, which creates unified customer profiles and markets against them. Whether it’s a CDP depends on whether other systems can also access its data. FanIQ also taps into TicketIQ’s 40 million user profiles, matching yet another trend: integration of third party prospect lists.
Connected TV viewing was never measured by third party cookies, but it still needs a tracking solution. TVision measures the attention paid by individual TV viewers, apparently through devices in the homes of volunteers. They’ve just launched a new platform that measures results across all streaming apps. Don’t confuse this TVision (www.tvisioninsights.com) with the TVision internet streaming service just launched by T-Mobile.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.