Dun & Bradstreet has agreed to buy Bisnode, a leading European data compiler. The companies have long been partners. D&B gains access to 33 million records from more than 550 sources, not mention 110,000 customers.
CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.
Many proposed replacements for third party cookies rely on Web site visitors logging in during their visits. This means marketers will have to pay more attention to companies like Okta, whose strength is the sort of identity management traditionally associated with logging in employees and other computer system users. Okta had several announcements today, including a Salesforce partnership for Work.com, new SDK for biometric-based, passwordless authentication, and no-code option to build identity management workflows. The rise of no-code also reflects the rejection of expertise.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Â Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Â Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.