CDP vendor Segment has agreed to be bought by communications platform Twilio, according to a Forbes report. Price is set at $3.2 billion. Segment would be by far the largest CDP vendor to be acquired. See this Customer Experience Matrix blog post for more analysis.
Here’s something for you no-code fans: no-code storefront building platform Shogun announced a $35 million Series B, following a $10 million round in March. Shogun sits atop Shopfiy, BigCommerce, Magento, and other ecommerce systems.
Since no day is complete without a no-code story, we’ll report that no-code software development platform Unqork has raised a $207 million Series C, bringing their total to $365 million. Maybe now they can afford another “u”.
Reports emerged at the weekend that Salesforce was in advanced talks to acquire data management and integration platform Informatica. The deal would be Salesforce’s largest since acquiring Slack in 2021, and shares fell 7% Monday on the news. Informatica would add more advanced technical capabilities to the Salesforce product line.