Third-party cookies may be vanishing but Lotame still sells third-party data enrichment. They’ve just partnered with ad platform Amobee, which has its own identity graph, to target Lotame audience segments on major social platforms.
I’ve been kind of hoping that a citizen newsletter editor would take over some of my work here, but so far, no luck. Citizen developers are getting more support from Google, which has just released an Airtable-like system named, um, Tables. It lets non-programmers define processes, share data, and do other stuff that used to require a highly trained professional.
Forrester analysts have also been hard at work, with a Google-sponsored study finding that better use of data and analytics is a top-5 priority for 63% of marketers and siloes are the top data challenge (57%). Fewer than half (42%) have a cross-platform view of Web and app analytics, which might seem like a little or a lot. But 84% consider cross-platform analytics critical or very important, so let’s call that glass half empty.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.