CDP CrossEngage is merging with predictive analytics vendor GPredictive, in a deal that also adds €6.5 million ($7.6 million) in new venture funding. The combined firms will operate under the CrossEngage brand although both products will still be sold separately and top managers from both firms will remain at the company.

MailChimp is sticking with its small business base but adding more features to serve them better. Its latest expansion is Smart Platform, a slew of AI-powered features including product recommendations, predictive models, visual asset design, and email subject line advice.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.