CDP Amperity launched its third-generation product, which it calls “the first comprehensive enterprise CDP”. Competitors will likely disagree. Labels aside, the system does offer new features for data management, identity resolution, segmentation, predictive models, performance measurement, and more.
There’s so much we need to discuss, Dear Reader, that today I’ll jam in more items than usual. We’ll start slowly: project management software vendor Atlassian is launching a $50 million venture fund to support companies that connect to its platforms. Owning an ecosystem clearly is in fashion.
A bill called the “Genetic Information Privacy Act,” has just passed both houses of the California legislature. It is designed to extend beyond biometric areas already covered by the California Consumer Privacy Act (CCPA). Among the provisions in this new legislation, companies will be required to: 1) provide consumers with more detail about collection and planned use of DNA data, 2) honor consent requests and destroy samples within a specified period, and 3) ensure protection against unauthorized access to or tampering with data.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.