Cross-channel content platform Movable Ink has mostly grown its product through internal development, but it’s now thinking that acquisitions might be a good next step. The company just raised a $30 million Series C, bringing its total to $39 million, to help make that possible.
I’m intrigued by this report that citizen cybercriminals can purchase DDoS attacks as a service. But it’s not worth a news item. So instead let’s note that survey data compiler Dynata has integrated its 62 million personal profiles with Google’s Ads Data Hub. ADH, as it’s known to friends, is a sandbox that lets YouTube advertisers analyze their results without seeing any personal data.
In two cases that litigants in the UK and the Netherlands believe could exceed €10BN in collective claims, the companies are being sued for use of third party cookies for ad tracking. The Dutch case, which was filed by The Privacy Collective, is the biggest in the Netherlands related to violation of GDPR. The UK case, which will be presented later this month, is in connection with GDPR and the UK’s Privacy of Electronic Communications Regulation.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.