The fine line between delight and dystopia just got even narrower with news that Amazon Web Services is making it easier to create livestream videos. AWS customers can now attach a video stream into any Web page or mobile app in minutes and enhance it with chat, votes, polls, interactive discussions and who knows what more. Because you haven’t seen enough video recently.
The European Union’s highest court has invalidated the Privacy Shield agreement that lets U.S. companies freely import data on European citizens. (Here’s the press release.) It’s a big deal but transfers are still allowed when the partners sign contracts that protect data from misuse. It’s almost as if the Europeans have decided the U.S. government can’t be trusted.
And speaking of privacy, Google Cloud plans a set of Confidential Computing services which will protect all kinds of data, not just customer identities. They just announced the beta version of the first product, Confidential VMs, which will use special hardware to encrypt data while it’s being processed. Traditionally, data had to be decrypted during processing, which gave bad guys a chance to steal it.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.