Lots of privacy news today, Dear Reader. Let’s start with a $5 billion class action suit against Google for collecting information about people using the “incognito” browser mode. It’s unclear whether the case has a chance of success but it’s still a sign of the times.
We have two new CDPs today, Dear Reader. First is Delaware-based CustomerLabs, a no-code CDP for small business marketers. The company started in 2014 as a tag manager and swears that marketers can set up custom integrations without help from developers. Pricing starts at free for a single data source and three destinations.
Marketers already wrestling with COVID-19 messaging now face new choices related to racial inequality and police violence. This Morning Consult poll finds most people want companies to make an official statement about protests, although support for protestors or police was less popular than helping businesses recover from looting. Preferences split sharply between white and black Americans and to a much lesser extent between older and younger groups.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.