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CustomerLabs Launches No-Code CDP for SMB

We have two new CDPs today, Dear Reader. First is Delaware-based CustomerLabs, a no-code CDP for small business marketers. The company started in 2014 as a tag manager and swears that marketers can set up custom integrations without help from developers. Pricing starts at free for a single data source and three destinations.

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Companies Can’t Deliver Real-Time Interactions: Harvard Business Review Survey

June 8, 2020

Here’s an interesting survey about real-time analytics that Harvard Business Review Analytic Services produced for SAS, Intel, and Accenture. They found 60% of companies think real-time, cross-touchpoint interactions are important but just 16% are very effective at delivering them. There are similarly huge gaps for specific capabilities, such as translating data into actionable insight (83% important, 22% doing it). Download to find how many say marketing is in charge of customer experience and CX tech.

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And More: 1touch.io Raises $14 Million, BigID and Privatar Integrate, Magic Launches ID Platform

June 4, 2020

Finally, we have a $14 million Series A for 1touch.io, which discovers personal data in enterprise systems. Competitors include BigID, Okera, Spirion, DataGrail, Dathena, and OneTrust. I’ll also sneak in an integration between BigID and privacy management platform Privatar, an application development framework from BigID , and launch of blockchain-based decentralized identity management platform Magic with $4 million in funding.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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