Closer to certain: the California Attorney General submitted its final regulations for the California Consumer Privacy Act (CCPA) just in time to allow enforcement to begin on July 1. There was no substantive change from the March 11 draft, which notably required that companies honor global do-not-track settings without receiving a direct request.
We have two new CDPs today, Dear Reader. First is Delaware-based CustomerLabs, a no-code CDP for small business marketers. The company started in 2014 as a tag manager and swears that marketers can set up custom integrations without help from developers. Pricing starts at free for a single data source and three destinations.
Marketers already wrestling with COVID-19 messaging now face new choices related to racial inequality and police violence. This Morning Consult poll finds most people want companies to make an official statement about protests, although support for protestors or police was less popular than helping businesses recover from looting. Preferences split sharply between white and black Americans and to a much lesser extent between older and younger groups.
It’s deal-making time for generative AI model builders and publishers who can provide them with quality data. Â Germany publishing giant Axel Springer is trading access to its data for Microsoft adtech, AI, and Azure hosting solutions. Â Meanwhile, The Financial Times has struck a deal with OpenAI to license its content with attribution of summaries and quotes.