Sticking with news from martech vendors, cross-channel solution provider and CDP vendor Cheetah Digital released a massive Econsultancy report on consumer shopping behavior, privacy concerns, communication channels, loyalty, and other topics across six countries. Headline finding: just 17% of U.S. consumers find personalized ads helpful. But there’s tons more.
Marketers are struggling to react quickly to customer behavior: half need more than one week to measure campaign impact, according to this CMO Council report. Even worse, just 29% orchestrate customer treatments based on real time behavior and 81% feel they are not fully meeting customer expectations. Disconnected systems and data complexity rank high on the list of obstacles.
SurveyMonkey is making it easier for non-experts to run their own market research projects by bundling research designs, a global survey panel, and AI-driven results analysis. They’ve released seven packages, called Expert Solutions, to analyze ad creative, video creative, product concepts, packaging design, logo design, brand names, and messaging statements. Who said AI would replace truck drivers first?
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.