Customer journey orchestration engine Thunderhead has announced a ThunderBay, an AI-driven platform that creates individual-level optimized cross channel journeys. The system deals with the interdependencies among events, history, time, and path which overwhelm conventional methods. All good, even though the press release includes a gratuitous swipe at “CDPs and their ilk.” Ilk?
One of the stories we’ve been chasing this year is growth of the B2B data market. Here’s another episode: ZoomInfo, formerly known as DiscoverOrg, has filed for a $500 million Initial Public Offering. The S-1 shows $293 million revenue in 2019 and a $84 million loss, due mostly to $102 million interest expense on $1.2 billion in long term debt.
Retail is another industry supported by several specialist CDPs. Speaking of retail (see how I did that?), this enVista study finds big gaps between the personalization that retail shoppers want and the personalization they’re getting. For example, 74% of shoppers want personalized promotions and discounts but just 35% of retailers have implemented that successfully. Consumers are much less enthusiastic about suggested selling based on social media activity (31%) but almost as many retailers provide it (24%).
In a follow-up to their January report, the U.K. Competition and Markets Authority raised the number of concerns they have with Privacy Sandbox to 79. Among other issues, they adopted the privacy concerns raised by another U.K. regulator, the Information Commissioner’s Office. Google’s recent decision to shift third-party cookie deprecation to next year might mean they saw this coming.