Customer journey orchestration engine Thunderhead has announced a ThunderBay, an AI-driven platform that creates individual-level optimized cross channel journeys. The system deals with the interdependencies among events, history, time, and path which overwhelm conventional methods. All good, even though the press release includes a gratuitous swipe at “CDPs and their ilk.” Ilk?

Sure enough, data quality is the top concern of location data buyers, according to this 451 Research study for Cuebiq. Privacy ranked fourth, just behind dealing with multiple data sources and walled gardens. The study found that 98% of marketers use location data to some degree, although just 27% consider it a key component of their strategy.

We’re doing all good news today, Dear Reader.  Mitto has lots of cheery information about the value of a “complete omnichannel strategy”, which correlates with higher revenue growth, more loyal customers, more customer experience investment, and probably a cure for baldness.  They do find most companies are still struggling to reach that blessed state, but we won’t dwell on negative thoughts.