Here’s a sign of the times: SECURITI.ai positioned itself as a privacy vendor instead of an AI vendor when it could have chosen either one. They just raised a $50 million Series B for a collection of tools that uses AI to automatically find personal data in a company’s systems, track consent, and fulfill data access requests. The company has also just launched freemium and self-service portals.

Surely it’s no longer cool to sell companies location history that they can tie to individual records? Au contraire. Location data vendor Factual recently announced a product that does exactly that, matching on devices. The company promises that all data is acquired with proper consent or was acquired before current consent rules such as CCPA took effect.

Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.