$20 million? Hah! scoff our friends at Funnel, who just raised $47 million for their marketing data collection and transformation system. It works with campaign data, not customer profiles, so it’s no CDP. Total funding is $68 million, if Newstore is keeping score.
We all know that 2/2 is National Repeat Yourself Day, but let’s celebrate early by reporting things we’ve reported before. We’ll start with this Nielsen study that finds just 28% of marketers make data quality their top priority, ranking it behind audience targeting, ad creative, and reach. In fact, Nielsen says marketers are creatures of habit who do many irrational things. We are shocked.
Try not to laugh: telecommunications giant Verizon has launched its own privacy-focused search engine, named OneSearch. They promise to avoid cookies, data sharing, storing search history, or tailoring search results to previous behavior. The product is from Verizon Media, which will fund it by selling ads targeted only (well, mostly) on the current search keywords.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.