Just 28% of Marketers Prioritize Data Quality: Nielsen Report

We all know that 2/2 is National Repeat Yourself Day, but let’s celebrate early by reporting things we’ve reported before. We’ll start with this Nielsen study that finds just 28% of marketers make data quality their top priority, ranking it behind audience targeting, ad creative, and reach. In fact, Nielsen says marketers are creatures of habit who do many irrational things. We are shocked.